Where is our creativity?

I just had my Marketing 101 class today and we got to check out advertisements. We've got some really creative minds behind some of the advertisements out there... Unfortunately, not so much in Singapore. Compared to some of the adverts that air overseas, Singapore's creative adverts fall short.

There is a very interesting trend though. Our government services tend to have very creative adverts. At least they are more witty than many commercial ones. At least they don't remind me of a poorly done powerpoint slideshow with tacky taglines and bad voiceovers.

Here are afew good examples, though I'm sure there are more good ones out there.

I thought this was quite funny. Saw it at Marina Square.

Very chilling advert, definitely gets the message across.


Our armed forces has a series of very interesting commercials. I wonder whether these adverts are effective in their recruitment.

They are definitely doing something right. I hope corporates out there take the hint and stop using crappy adverts. Take a hint from our government agencies! Spend some money on good adverts!